My Journey: From Admin Assistant to Digital Marketing Entrepreneur

My career started in an unexpected yet meaningful way—working as an administrative assistant at a training company alongside my mother. At the time, I saw it as just a job, but looking back, it was the first step toward everything I’ve built today.

In that role, I handled day-to-day tasks, managed client inquiries, and ensured everything ran smoothly. I paid close attention to how the business operated, learning not just the administrative side but also how training programs were structured and delivered. Before long, my efforts were recognised, and I was promoted to Client Success Manager. This position allowed me to work closely with clients, understand their needs, and refine the training experience to better serve them.

As I gained experience, I started to notice a growing challenge in the industry—many training providers struggled with digital marketing. They had valuable courses but lacked the know-how to effectively promote them online. That’s when I saw an opportunity. Armed with my industry knowledge and a growing passion for digital marketing, I decided to take a leap and start my own company, specialising in marketing for online courses and education businesses.

Now, I help training providers, coaches, and educators scale their businesses by leveraging the power of digital marketing.

-Robbie Bakes CEO and Founder